All Elite Wrestling Partners With Kiswe To Launch A Direct-To-Consumer Platfom Titled ‘MyAEW’

Ahead of Sunday’s pay-per-view in Los Angeles, CA, titled “AEW Revolution,” the wrestling promotion announced a new partnership with Kiswe to create a direct-to-consumer platform called “MyAEW,” aimed at expanding the company’s global reach.

All Elite Wrestling (AEW) currently has a media rights deal with Warner Brothers Discovery (WBD) that allows their weekly content and PPVs to be streamed on TBS and HBO MAX. However, this arrangement could pose future issues, as Paramount+ is finalizing its purchase of WBD. Mergers often prompt reevaluations of current media rights deals, so it will be interesting to see whether AEW remains involved. In the meantime, it seems AEW is preparing for the future with this latest deal, which is similar to TNA Wrestling’s direct-to-consumer model with its TNA+ subscription service.

AEW is different in that they’ve built a FAST channel that runs round-the-clock programming and offers access to things like the AEW Podcast, archived PPVs, and more. Here are the details of the partnership that AEW sent out earlier today.

Powered by Kiswe, the platform gives fans immersive access to live and on-demand events outside the United States and Canada, a dedicated FAST channel with ad supported viewing available to fans globally and more exciting features to come in the near future. 

The MyAEW.com platform is designed to bring the global AEW fanbase an immersive digital experience, connecting fans with the best in-ring action, behind-the-scenes moments, and exclusive digital content, laying the foundation to become the central hub for all fans of professional wrestling. 

“We are excited to partner with Kiswe for the launch of the new MyAEW platform,” said AEW CEO, GM and Head of Creative Tony Khan. “Kiswe has set the standard for digital content across all forms of sports and entertainment, and we are proud to have AEW alongside other leaders in this space as we continue to evolve the platform and best serve fans around the world.”

The partnership with AEW underscores Kiswe’s ability to build and support streaming platforms featuring a variety of live and on-demand content, with flexible, region-specific pricing. 

More details about the new platform will be announced in the coming weeks. For now, the website is active and accepting memberships.

Abraham Gonzalez

Abraham Gonzalez is the founder of FightsATW. His journalistic work has been published and used across several platforms to include online, network TV and promotional companies. He is an American Public University alumnus and a member of the Boxing Writers Association of America (BWAA). Abraham was the Managing Editor for NYFights, Big Fight Weekend, contributed to FanSidedMMA and ProBoxTV.

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