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Add FightsATW on GoogleWith Anthony Joshua (30-4, 27 KOs) vs Tyson Fury (36-2-1, 25 KOs) set for December, the British heavyweight showdown has become the talk of the boxing world. According to Dana White, the fight is not just history in the making but also a major financial draw.
Talking to Sky Sports, the UFC head honcho opened up about the massive ticket sales, revealing that only a few more are up for grabs.
“I think there’s less than 700 tickets left. You can consider this thing a sellout already,” he said.
The super-fight is already proving why White calls it a “cash cow,” with the commercial demand far exceeding even the enormous expectations surrounding the matchup. Around 80,000 tickets for the showdown at Cardiff’s Principality Stadium went on general sale on Friday, October 9, and the entire allocation was effectively gone within an hour. More than 500,000 people reportedly joined the Ticketmaster queue almost immediately after sales opened, while another 170,000 tried to buy through the stadium’s website.

Meanwhile, the pricing is extraordinary. Regular tickets ranged from £88.50 at the low end to £13,128 at the high end, including booking fees. Tickets on the pitch started around £1,600, while other pitch-level seats were listed around £700–£900; some of the cheaper upper-terrace tickets were around £205.20. Moreover, VIP and hospitality packages were separate.
“There were over 500,000 people in the queue. Incredible. But for our generation, two of the biggest, most famous heavyweights in boxing. And not even arguable, it’s the biggest UK fight ever between two British heavyweights,” he said.
“The UK Is The Right Place”

One thing that stood out during the promotion was the beef between White and Eddie Hearn over the fight’s location. While White finally admitted the UK was the right place, he quickly added that the fight would have done equally well anywhere.
“I don’t want to mis-speak here, but we have this thing scaled for around $34 million,” he said. “The UK is the right place for this fight to happen, but it will have done well anywhere.”
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