February 12, 2025 (Los Angeles, CA): The undefeated, undisputed champion of boxing is entering a new arena – performance nutrition. Floyd Mayweather, global sports icon and visionary entrepreneur, has expanded his empire with the launch of a line of premium nutritional supplements, called 101 (ONE OF ONE). The brand recognizes that we are all one of one, with unique goals for our fitness journeys. Developed in partnership with long-standing and seasoned veteran Magnum Nutraceuticals and with the strategic advisement of global entertainment powerhouse WME, 101 is not just another supplements brand, it’s the embodiment of Mayweather’s relentless drive for self-improvement that has defined his legendary career.
The launch of 101 marks the first time Mayweather has used his passion and commitment to excellence as a world champion athlete to build his own supplements brand, making it a milestone in his growing wellness empire. The 101 brand embodies his unwavering commitment to personal growth with his unyielding determination to push past limits and the status quo —both of which have been pivotal to his success in the ring and in business. Mayweather’s wide-ranging portfolio includes real estate, the Mayweather Boxing + Fitness gyms and Mayweather Promotions, all of which cement his commitment to empowering individuals.
“For years, I was asked what supplements I take to stay on top of my game,” said Floyd Mayweather, Co-Founder of 101. “I don’t cut corners in the gym and I won’t cut corners with my nutrition. 101 is designed to deliver results – period. We developed this brand to cut through clutter in the marketplace and to give a trusted option to everyone.”
101 launches with seven premium products, with science-based formulations, for both men and women, each one crafted to help support and enhance their fitness journey:
- Whey Protein Powder $44.99 – Packed with 25 grams of high-quality protein to fuel lean muscle growth and speed up recovery. With added prebiotic fiber and digestive enzymes, the powder is formulated for smooth digestion, no gas or bloating and maximum absorption.
- Sport Pre-Workout $35.99 – This fast-acting formulation is a custom blend of performance-driven ingredients—including NeuroRush and electrolytes that help increase stamina, focus, and results.
- Loaded Pre-Workout $49.99 – Formulated with 8g of Citrulline and a powerful blend of heavy-hitting ingredients, this powerhouse improves energy, performance, endurance, and focus.
- Creatine Monohydrate $29.99/$49.99 – Made with pure, clean ingredients to increase muscle mass, strength, and power for short, high-intensity training sessions. It also delivers long-term benefits like enhanced cognitive function and healthier muscles and bones.
- Greens + Gut Health $44.99 – Supercharges daily nutrient intake, packing over four servings of fruits and vegetables, plus essential vitamins and antioxidants. Loaded with prebiotic fiber, this formulation is the foundation for a healthy gut.
- Hydration $39.99 – Pure, essential electrolytes, in convenient on-the-go stick packs. Loaded with the core four electrolytes and a 1G shot of Taurine per serving, it powers hydration, fights cramps, and keeps fatigue at bay.
- Peptide Builder $64.99 – These capsules are on the cutting edge of muscle building and recovery. Powered by PeptiStrong® and DL185TM to drive more gains in the gym and on the field, it fights lean muscle loss 54% better than milk protein and reduces muscle-atrophy inflammation by 60%.
“Floyd Mayweather’s unmatched work ethic and drive for perfection made this partnership a natural fit. We have spent over 20 years formulating trusted, high-quality supplements for athletes at every level, and Floyd’s unwavering dedication to delivering only the best mirrors our mission,” said Bill Russell, CEO of Magnum Nutraceuticals. “Together, we’ve created 101—a brand that stands for excellence, authenticity, and results. This is more than a supplement line; it’s a testament to Floyd’s championship mindset and our shared passion for performance.”
Built by champions. Backed by science. Trusted by athletes. Starting today, 101 is available in bold, great tasting flavors at youare101.com, and thousands of supplement and sports nutrition retailers nationwide serviced by Sportlife Distribution, Europa Sports Partners and Muscle Foods USA.
About 101 (One of One)
101 is dedicated to empowering individuals to achieve peak performance for every sport at every level with high-quality, scientifically formulated supplements developed to fuel their fitness journeys. Developed by boxing great Floyd Mayweather and seasoned industry leader Magnum Nutraceuticals, 101 was built on the shared belief that everyone deserves a trusted, results-driven supplement brand. With over 20 years of
experience in developing science-backed performance nutrition, Magnum Nutraceuticals ensures 101 is crafted with premium, effective ingredients, a vision that aligns with Mayweather’s dedication to excellence both inside and outside the ring— bringing consumers a brand they can rely on for superior quality, innovation, and performance. For more information, please visit http://www.youare101.com.
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